This might well be one of the easiest, most profitable campaigns you’ll ever run. It’s worked for years for other people, and can work for you, too.

Rumor has it this campaign (or some incarnation if it) originated from Frank Kern over a decade ago. We’ve used it recently, and we’ll keep using it every month or two because it’s simple and it flat out works at making sales.

The basic concept is this: Your leads get one email per day for four days. The emails tell them about a huge 50% discount they will receive if they purchase before the deadline in four days.

And if they act right away, they also get 5 amazing bonuses. The bonuses have a perceived value that is just as high or even higher than the product itself.

Because you’ve got a huge discount, a deadline and great bonuses, you’ll get tons of sales and an incredibly high conversion rate.

And by sending the emails 4 days in a row, many more of your subscribers will see the promotion and be able to act on it.

You can use this campaign to sell just about anything. And if you don’t have fantastic bonuses, you can focus on the benefits, instead.

I’ll give you templates for each email below. Change them to suit your product and your audience.

 

Email #1 Subject: Hi {firstname},

Until midnight on (THREE DAYS FROM NOW) you can get my entire dog training system for HALF OFF.

Here’s where you can grab your copy for half off: http://www.agooddog.com/thanks/Dog_.php

I’m holding this special sale as a way to say THANK YOU to all the people who read this dog training newsletter 🙂

Here’s where you can grab your copy and save 50%: http://www.agooddog.com/thanks/Dog_.php

Try My System For 50% Off and Get FIVE Free Bonuses!

If the 50% discount isn’t enough to have you and your dog heading to my special ‘half-off’ web site, these FIVE free gifts will surely do the trick:

* Bonus 1: The Bark-Cure Method! This 23 Minute Audio Training Session Will End Problem Barking Forever!

* Bonus 2: The Amateur’s Dog Book (196 Pages) This rare manual has been used by veterinarians and trainers for over 60 years!

* Bonus 3: Dog Health Handbook (108 Pages) I personally wrote this book after helping over 3,000 new dog owners raise happy and healthy dogs.

* Bonus 4: Complete written transcripts of the entire 1 hour and 44 minute training course!

* Bonus 5: Amazing Dog Tricks! A brand new collection of easy tricks that’ll amaze your friends!

WHEW!

That’s a lot of goodies …and you get it all FREE when you try my entire system for 50% off.

Go here right now and claim your copy before they’re all gone! http://www.agooddog.com/thanks/Dog_.php

Talk soon, Bob

P.S. This special half off sale ends at midnight on [THREE DAYS FROM NOW]. If you’d like to get the revolutionary dog training system so many dog owners are raving about …and save 50%, then go here now: http://www.agooddog.com/thanks/Dog_.php

 

Email #2. Sent the next day. Hi {firstname},

I wrote yesterday to tell you about the incredible deal you can get on my training course, as my way of saying “THANK YOU” for reading my newsletter. …And I wanted to make sure that you were able to read the email.

Until midnight [TWO DAYS FROM NOW] you can get my entire dog training system for HALF OFF.

Here’s where you can grab your copy for half off: http://www.agooddog.com/thanks/Dog_.php

I’m holding this special sale as a way to say THANK YOU to all the people who read this dog training newsletter 🙂 Here’s where you can grab your copy and save 50%:

http://www.agooddog.com/thanks/Dog_.php

Try My System For 50% Off And Get FIVE Free Bonuses!

If the 50% discount isn’t enough to have you and your dog heading to my special ‘half-off’ web site, these FIVE free gifts will surely do the trick:

* Bonus 1: The Bark-Cure Method! This 23 Minute Audio Training Session Will End Problem Barking Forever!

* Bonus 2: The Amateur’s Dog Book (196 Pages) This rare manual has been used by veterinarians and trainers for over 60 years!

* Bonus 3: Dog Health Handbook (108 Pages) I personally wrote this book after helping over 3,000 new dog owners raise happy and healthy dogs.

* Bonus 4: Complete written transcripts of the entire 1 hour and 44 minute training course!

* Bonus 5: Amazing Dog Tricks! A brand new collection of easy tricks   that’ll amaze your friends!

WHEW!

That’s a lot of goodies …and you get it all FREE when you try my entire system for 50% off.

Go here right now and claim your copy before they’re all gone! http://www.agooddog.com/thanks/Dog_.php

Talk soon, Bob

P.S. This special half off sale ends at midnight on [TWO DAYS FROM NOW].

 

Email #3: Sent the next day. Subject: NAME, last day for your dog. Hi {firstname},

The special half-off sale for your dog’s training system ends at midnight tomorrow.

Here’s the full scoop: http://www.agooddog.com/thanks/Dog_.php

This rare half-off special is my way of saying ‘THANK YOU’ for taking action and doing what it takes to have a happy, healthy, and well behaved dog.

Here’s the special website where you save 50%: http://www.agooddog.com/thanks/Dog_.php

Try My System For 50% Off And Get FIVE Free Bonuses!

If the 50% discount isn’t enough to have you and {custom_fix dog name} heading to my special ‘half-off’ web site, these FIVE free gifts will surely do the trick:

* Bonus 1: The Bark-Cure Method! This 23 Minute Audio Training Session Will End Problem Barking Forever!

* Bonus 2: The Amateur’s Dog Book (196 Pages) This rare manual has been used by veterinarians and trainers for over 60 years!

* Bonus 3: Dog Health Handbook (108 Pages) I personally   wrote this book after helping over 3,000 new dog owners raise happy and healthy dogs.

* Bonus 4: Complete written transcripts of the entire 1 hour and 44 minute training course!

* Bonus 5: Amazing Dog Tricks! A brand new collection of easy tricks   that’ll amaze your friends!

WHEW!

That’s a lot of goodies …and you get it all FREE when you try my entire system for 50% off.

Go here right now and claim your copy before they’re all gone! http://www.agooddog.com/thanks/Dog_.php

Talk soon, Bob

P.S. This special half off sale ends at midnight. I’ll most likely never offer a discount again.

If you’d like to get the revolutionary dog training system so many dog owners are raving about …and save 50%, then go here now: http://www.agooddog.com/thanks/Dog_.php

 

Email #4 – Sent at 12:01 AM on the final day. (Use your autoresponder’s scheduling feature.) Subj: NAME – FINAL NOTICE Hi {firstname},

The special half-off sale for your dog’s training system ends at midnight *tonight*.

Here’s the full scoop: http://www.agooddog.com/thanks/Dog_.php

This rare half-off special is my way of saying ‘THANK YOU’

for taking action and doing what it takes to have a happy, healthy, and well behaved {!custom fix breed}.

Here’s the special website where you save 50%: http://www.agooddog.com/thanks/Dog_.php

Try My System For 50% Off And Get FIVE Free Bonuses!

If the 50% discount isn’t enough to have you and your dog heading to my special ‘half-off’ web site, these FIVE free gifts will surely do the trick:

* Bonus 1: The Bark-Cure Method! This 23 Minute Audio Training Session Will End Problem Barking Forever!

* Bonus 2: The Amateur’s Dog Book (196 Pages) This rare manual has been used by veterinarians and trainers for over 60 years!

* Bonus 3: Dog Health Handbook (108 Pages) I personally wrote this book after helping over 3,000 new dog owners raise happy and healthy dogs.

* Bonus 4: Complete written transcripts of the entire 1 hour and 44 minute training course!

* Bonus 5: Amazing Dog Tricks! A brand new collection of easy tricks that’ll amaze your friends!

WHEW!

That’s a lot of goodies …and you get it all FREE when you try my entire system for 50% off.

Go here right now and claim your copy before they’re all gone! http://www.agooddog.com/thanks/Dog_.php

Talk soon, Bob

P.S. This special half off sale ends at midnight TONIGHT. I’ll most likely never offer a discount again.

If you’d like to get the revolutionary dog training system so many dog owners are raving about …and save 50%, then go here now:

http://www.agooddog.com/thanks/Dog_.php

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