Stop Building a Free List. Build a Buyer List Instead.
For years, the playbook was simple and everyone followed it without question: Create a free lead magnet, capture the email, nurture the relationship with helpful content,...
Author: Steve Hodson
The Only Marketing Skill That Actually Matters Is the One Nobody Wants to Practice
Nobody becomes a great marketer by thinking about it. That sounds obvious. And yet the internet is full of people who have consumed every course, bookmarked...
AI is Moving from Assistant… to Operator. Here’s What That Means for You
For the past couple of years, AI has mostly lived in a chat box. You ask. It answers. Maybe it writes an email, brainstorms ideas, or...
How to Build a Thriving Email List Without Posting on Social Media Once
Let’s get the heresy out of the way early: you do not need social media to build a great email list. Not Instagram. Not LinkedIn. Not...
Great Content. No Sales. Here’s Why
Why reach without recognition is just polite applause on the way to nowhere There’s an online marketer out there right now posting his little heart out....
