Is Your Product, Service or Business Memorable?
It’s not enough to have a great product or service – you need that product or service to be memorable and stand out in the prospect’s mind when it comes time to buy.
It’s not enough to have a great product or service – you need that product or service to be memorable and stand out in the prospect’s mind when it comes time to buy.
If you have a good product that can be repurposed or retargeted to different niches, then you can do this.
Have you noticed that a rather large percentage of your customers don’t actually USE your products?
You’re selling a viable product that guides your customers to a specific outcome, such as making money or losing weight.
And some of your customer buy just about every product you produce. But… they don’t use your products…
Robert Kiyosaki says, “A statement closes the mind, a question opens the mind.”
Statements such as…
“I can’t afford it. I can’t do it. I don’t know how to do it.”
…will close your mind and keep you exactly where you are.
The Grasshopper & The Ants is one of Aesop’s Fables, it tells of a lazy grasshopper enjoying the sun, whilst the ants work feverishly, building up their nest and their stores for winter. When winter comes, the grasshopper has nothing and goes begging to the ants and is turned away. The moral of the story is all about hard work and planning for the future. However, there is another view of the fable, that views the ant’s industry as mean and selfish.