Category: Information Publishing

Sometimes we just need to take a look at the math to realize that a $100,000 a year, or even a month, is entirely possible.

Whether you’re doing your first product launch, or your 100th, it pays to have a checklist.
Pilots have a checklist for safety, and they don’t take off until they have gone over every single point on their list.

Here’s something most marketers never do, which is a shame. They’re losing a great deal of money because of it.
What happens when you purchase a $7 ebook or a $19 video, and you have a question? You email the person who sold it, and one of two things occurs… either their assistant answers you or you get ignored.

Sure, you offer courses and ebooks. But do you remember those divine devices filled with printed paper and cool looking covers? People still read real books, and it’s a good thing, too.

There is a secret ingredient found in every great product that is lacking in every poor product.
And no, it’s not great information that is super helpful to the user.
Yes, it’s awesome to give great info, but anyone – ANYONE – can do a Google search and likely get the same great info if they simply look long enough.