Category: Email Marketing

Some of the very best marketing techniques are also the simplest.
And you won’t find them in courses or articles, either.
They’re passed by word of mouth from one successful marketer to another, often over a pint (or three) of beer in the later hours of a marketing conference.

This might well be one of the easiest, most profitable campaigns you’ll ever run. It’s worked for years for other people, and can work for you, too.
Rumor has it this campaign (or some incarnation if it) originated from Frank Kern over a decade ago. We’ve used it recently, and we’ll keep using it every month or two because it’s simple and it flat out works at making sales.

Have you ever gotten hooked on a series like Breaking Bad or Stranger Things? There is a reason for their cult-like following, and we can use that device to get our new subscribers to open our emails and LOVE us.

No one ever wants to let their list grow cold, but sometimes it happens. And when it happens, you wonder if you should abandon the list...

There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.” Funny thing is… it’s actually true....