Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with...
Category: Email Marketing
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
10.5 Things I Learned from My Inbox Today
The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or...
Forget ‘Thank You’ Pages, Do This Instead
When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from...
My Favorite and Most Effective Calls to Action (CTAs)
These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates...
