How to Write for SEO Without Going Crazy
When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you...
Category: Copywriting
What Makes Content Go Viral?
I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go...
21 Common Sales Letter Omissons – Checklist
There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of...
My Top 11 Headline Types That You Can Use To Begin A ‘Killer’ Sales Letter
The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that...
How to Write Copy That Sells Anything!
I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But...
