The One Word Every Prospect Loves
This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”
Category: Copywriting
144 Power Words that Convert
As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.
The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.
21 Common Sales Letter Omissons – Checklist
There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of...
My Top 11 Headline Types That You Can Use To Begin A ‘Killer’ Sales Letter
The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that...
How to Write Copy That Sells Anything!
I’d be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But...
