Category: Copywriting

It’s all about fancy copywriting and Jedi mind tricks to make the sale with your copy, right?
After all, that’s what most copywriters will tell you.

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.”
Do you have any guesses as to what this word might be?
We’re talking about the word “you.”

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

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