Author: Steve Hodson

Writing headlines that are powerful, that capture attention, that draw the reader into your copy and that SELL is tough.
It takes work. Trial and error. Brainstorming. Research.

Testimonials, testimonial headlines and even regular headlines are twice as likely to be read by your prospect if you do this one little thing…
…add quotes.

You’ve probably heard this before…
And ignored it before. Why? Because you didn’t know what to DO about it.

Have you ever felt like you were so behind on your work that you didn’t have time to plan?
Planning is like exercising – the more you do it, the better you feel and the more you get done.

This is loosely based on Neil Patel’s million-dollar formula as shared online. In his formula, he outlines the bare basics of what you would need to do to earn millions of dollars, just as he has.
I’m going to fill in the gaps as I go, staying true to his formula but taking most of the guess work out of the process for you.