Red Lobster Shares Brilliant AI – UGC Idea
What could be better than combining AI with user generated content? That’s exactly what the restaurant Red Lobster did by gathering customer comments on their ever-popular...
Author: Steve Hodson
The 999th Example of Influencer Marketing at Work
While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took...
Maximizing Google’s New Social Media Business Profile Change
What you need to know: Google now automatically displays your social media posts on your Google Business Profile. You determine which social media profiles are connected....
Mining Testimonials for Fun and Profit
We’re all familiar with how important testimonials can be to the sales process, but have you ever considered that they’re also a goldmine of information you...
The Difference Between Good Marketing and GREAT Marketing
It’s said that if you have a great product and poor marketing, you won’t make sales. But if you have a mediocre product and great marketing,...
