A truly great lead magnet is literally worth its weight in gold because of what it can do for you.
Done correctly, lead magnets are irresistible bribes that offer a specific value to a prospect in exchange for their contact information.
The better the lead magnet, the more subscribers you can get.
Offering you the secret to long-term serious income is a big promise, I know.
But here’s the thing: Almost anyone can be a flash-in-the-pan online and earn 6 figures in a year…
…before the business goes bust.
You sit down to work, but thoughts keep getting in the way. Maybe it’s something you saw on the news, or the guy who cut you off in traffic, or irritation you have at yourself for the stupid thing you did yesterday.
Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was the pre-internet days.)
Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.)
The best copywriters in the world do this, although you may never hear about it.
It’s so simple, really, and yet powerful. And once you start doing it, you’ll likely see your sales go up in a really big way.
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