You’ve created a dynamite report or lead magnet that is super helpful and meets your audience’s needs – Yah!!!
And you’ve even got a hot converting offer (or two) embedded inside the lead magnet so that you can start earning right away – Awesome!
Now all you need to do is get the lead magnet in front of people so you can build your list and start making sales.
This tactic isn’t for everyone.
And I’m not sure I even recommend it.
First there were taxis.
Then there was Uber and Lyft.
The market is maxed, right?
There’s nothing left to invent.
But wait…
Wayne Gretsky is famous for saying, “You miss 100% of the shots you don’t take.”
Yet in email marketing, the experts tell us to ‘clean our lists’ every 30 days of anyone who hasn’t opened one of our emails.
This is the headline I clicked on, expecting to be taken to an article.
Maybe someone had found some cheese in a cave or a forgotten refrigerator, and it was dated 1893. Or maybe a family or business had been saving a precious cheese for over 125 years, and now they were ready to taste it.
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