Author: Steve Hodson

If you were to guess the #1 problem marketers face when launching a new product – what would you say?
Not having enough information?
There are products, courses and programs galore that teach how to create and launch a new product.

There’s a marketer I know who launches a new funnel with a new product every 3 months or so. He pays 100% commission on the front end as well as 100% commission on all of the upsells, too.

There is a Scottish Gaelic proverb that reads, “Coinnichidh na daoine far nach coinnich na cnuic”, it translates as: The people meet each other but the hills do not.

Probably many of you have seen the 1996 movie Jerry Maguire, in which Tom Cruise plays the title character who is a sports agent. He is all about showing his clients the money, but ultimately has a change of heart and chooses quality clients and relationships rather than more and more money.